Three days of emotions, events, workshops and experiments: this was the first edition of the Milano Graphic Festival, the new Festival dedicated to Graphic Design, Illustration and Visual Cultures promoted by SIGNS and h +, curated by Francesco Dondina.
We at R41 were present thanks to the wonderful collaboration with IED (European Institute of Design) through the unprecedented "TYPE OUT" workshop, scheduled from 25 to 27 March: an outdoor workshop activity that gave birth to a real and own open-air exhibition of typographic posters, made with our digital fonts, on highly topical issues. Because it is on the street that graphics - the real one - always give their best!
But what exactly was TYPE OUT?
IED students were asked to transform the streets that host the European Institute of Design into open-air exhibitions of typographic posters designed with our recently digitized R41 historical fonts - the Metropol, the Dattilo, the Divulga and all other fonts that have given a strong identity to Italian typography - also thanks to the historic collaboration between R41 with the Nebiolo Foundry of Turin and Aldo Novarese.
The young IED designers have conceived, produced and printed urban messages on themes such as peace, irony, inclusion and design and then affixed them on the walls of the streets in a patchwork with a deliberately "chaotic" aesthetic, with the aim to communicate how graphic designers can change the look of a place with simple means such as typography and paper even in the digital age.
All the posters hanging in the street to transform their identity, were available to anyone who wanted to take one to take it with them, in memory of these days of the Festival spread in the beautiful city of Milan.
An experiment to demonstrate how graphics are increasingly a question of ... "character".
Do you want to discover the graphics created for the Milano Graphic Festival and learn about the history of the IED Designers? Follow us, we will dedicate a post to each of them!
Marianna De La Rosa/ Dario Trigiani/ Beatrice Baiardo/ Gaia Argentino/ Josefina Kunz/ Louise Curtil/Teresa Di Somma/ Kristrun Bjorgvindottir/David Campell/ Vittoria Fava/ Juliana Ernst/ Maria Ovcharenko/ Marta Rapastella/Marco Ferrantino/ Efe Tekdemir/ Valentina Cordilani
Nunzio Mazzaferro/ Elisa Scuderi/ Bob Liuzzo/ Dario Accanti/ Carlotta Cattaneo.