Three days of emotions, events, workshops and experiments: this was the first edition of the Milano Graphic Festival, the new Festival dedicated to Graphic Design, Illustration and Visual Cultures promoted by SIGNS and h +, curated by Francesco Dondina.
We at R41 were present thanks to the wonderful collaboration with IED (European Institute of Design) through the unprecedented "TYPE OUT" workshop, scheduled from 25 to 27 March: an outdoor workshop activity that gave birth to a real and own open-air exhibition of typographic posters, made with our digital fonts, on highly topical issues. Because it is on the street that graphics - the real one - always give their best!
But what exactly was TYPE OUT?
IED students were asked to transform the streets that host the European Institute of Design into open-air exhibitions of typographic posters designed with our recently digitized R41 historical fonts - the Metropol, the Dattilo, the Divulga and all other fonts that have given a strong identity to Italian typography - also thanks to the historic collaboration between R41 with the Nebiolo Foundry of Turin and Aldo Novarese.
The young IED designers have conceived, produced and printed urban messages on themes such as peace, irony, inclusion and design and then affixed them on the walls of the streets in a patchwork with a deliberately "chaotic" aesthetic, with the aim to communicate how graphic designers can change the look of a place with simple means such as typography and paper even in the digital age.
All the posters hanging in the street to transform their identity, were available to anyone who wanted to take one to take it with them, in memory of these days of the Festival spread in the beautiful city of Milan.
An experiment to demonstrate how graphics are increasingly a question of ... "character".
Do you want to discover the graphics created for the Milano Graphic Festival and learn about the history of the IED Designers? Follow us, we will dedicate a post to each of them!
Marianna De La Rosa/ Dario Trigiani/ Beatrice Baiardo/ Gaia Argentino/ Josefina Kunz/ Louise Curtil/Teresa Di Somma/ Kristrun Bjorgvindottir/David Campell/ Vittoria Fava/ Juliana Ernst/ Maria Ovcharenko/ Marta Rapastella/Marco Ferrantino/ Efe Tekdemir/ Valentina Cordilani
Nunzio Mazzaferro/ Elisa Scuderi/ Bob Liuzzo/ Dario Accanti/ Carlotta Cattaneo.
Aldo Novarese was born in Pontestura in Monferrato - Piedmont, in 1920 and attended schools specializing in the art of woodcut, etching, lithography and typography. From 1947 to 1953 he himself became a teacher of graphic aesthetics at the G. B. Paravia school. Having joined the Nebiolo Society's Artistic Studio since 1936, an Italian Foundry founded privately in 1852 and then transformed into a company in 1880, he took over the management in 1952, succeeding A. Butti after a long collaboration. To his intense activity as a character designer we owe the creation of numerous types such as: Egizio, Fontanesi, Juliet, Cigno, Ritmo, Garaldus, Estro, Eurostile, Magister, Recta, Metropol, Forma (character born in team with other important personalities of the time such as F. Grignani, G. Iliprandi, B. Munari, I. Negri, T. Neuburg, M. Oriani, P. Tovaglia) and Dattilo.
In addition to being a character designer, he was an advertising artist, painter, writer and editor of important trade magazines. Since 1938 he has won countless competitions and important international awards (Liège Competition in 1949, Linea Grafica Award in 1955 and the gold medal at the 1956 Milan Fair, to name a few).
In 1957 he presented his character classification system to the "Ecole de Lure", in which he proposed the grouping of modern characters according to ten basic styles: this classification would become internationally known as the Italian point of view on character classification.
He is the author of two very important didactic volumes, both subject of countless reprints: Alfa-Beta "The Study and the Drawing of the Character" of 1964 and "The Alphabetic Sign" of 1971.
Between the end of the 60s and the early 70s, Aldo Novarese plays a fundamental role in the new partnership between R41 and the Fonderia Nebiolo, taking care of the new advertising campaigns and advertisements for both societies: in particular he published articles on the new availability of the Fonderia Nebiolo's fonts in dry transfer on the pages of the Graphicus Magazine. He also were involved in the "reception" of the Nebiolo fonts in the R41 dry transfer catalog starting from late 60s.
Having concluded his career in Nebiolo with retirement, Aldo Novarese continued his career as a character designer as a free lance for many years: there are dozens of important collaborations, in Europe (with Haas, Berthold Fototype, Tygra) and in America (Visual Compugraphics , ITC). But it is with Reber r41 that he will continue an uninterrupted partnership, until the year of his death in 1995, taking care of advertising, catalogs, graphics and of course ... fonts.
Aldo Novarese is now internationally recognized as one of the most original Italian talents ever and his fonts have become synonymous with Italianness all over the world.
The characters of Aldo Novarese as a freelance
1979 Iniziali Americane
1983 New -Uncial
1989 Nova Gotica
Aldo Novarese's characters designed for the Nebiolo Foundry in Turin
1947 Iniziali Athenaeum
1951 Nova Augustea
1952 Normandia Stretto
1957 Garaldus greco e russo
1959 Bodoni Stretto
1960 Bodoni Greco e Russo
1960 Recta Greco e Russo
1965 Studio per Designer
1966 Forma (nato in team con F. Grignani, G. Iliprandi, B. Munari, I. Negri, T. Neuburg, M. Oriani, P. Tovaglia)