Metropol

“It is the modern version of undoubted graphic prestige of the old wooden "stick" characters used for posters in the last century. In the compact "black" round series, this character finds wide applications for titles, slogans, short ads and takes on greater peremptoriness if white fields are left around it."
 Metropol has the voice of the skyscrapers, of the traffic, of the city that never sleeps: a real dive into modernity, with an inevitable reference to the origins which is the irreplaceable feature of Novarese's modus operandi - in his presentation, in fact, he defines it a "texture of our time", a contemporary reinterpretation of the main family of characters of Gothic writing. Taken from Eurostile, it is the declared result of the designer's collaboration with a team of graphic designers who have supervised the Studio since 1965
 Artistico of Nebiolo with the aim of relaunching the company image. Advertisements and headlines in newspapers and magazines are fascinated by this character, which from its shape was created specifically to be heard.