Our company was founded in 1960 and has been a leader in the production and marketing of dry transfer products ever since.
We have gone through more than 60 years of Italian graphic history, always trying to offer our customers the best tools to express their creativity and for this reason over time we have invested heavily in research and modernization of our offer.
In 2020 with the adhesion to the call for support for the purchase of innovation services by SMEs financed by the Veneto Region in the context of development and innovation in the design and experimentation phases. we had the precious opportunity to start the digital conversion of our company, digitizing some of the alphabets designed for us by Aldo Novarese, one of the most acclaimed Italian type designers in the world.
To obtain this technological conversion of characters originally conceived for traditional printing, we have literally searched far and wide our archive in search of every original material that testifies the characteristics of each character: the history, the handmade designs and the original studies on them. We then entrusted to the Stefano Torregrossa's Onice Design Studio for the task of translating the first 5 alphabets of our paper catalog into fonts.
Since these are fonts belonging to our exclusive collection of Italian characters, and registered trademarks of our company, the aim of carrying out this technological transformation was of the utmost importance.
The digitization of the alphabets was very meticulous and lasted almost a year, also emotionally involving our working group, coordinated by Onice Design: the thrill of making alphabets of this importance digitally available for the first time in the international typographical panorama was unforgettable and gave us the strength to continue with enthusiasm the project of converting our graphic heritage into digital.
We are grateful to the Veneto Region for having given us the opportunity, thanks to the financing granted to us, to begin our technological conversion while maintaining the excellent quality standards that have always been our business goal, ensuring that our company confirms itself as one of the graphic containers of most enduring excellence of Italy.
Aldo Novarese was born in Pontestura in Monferrato - Piedmont, in 1920 and attended schools specializing in the art of woodcut, etching, lithography and typography. From 1947 to 1953 he himself became a teacher of graphic aesthetics at the G. B. Paravia school. Having joined the Nebiolo Society's Artistic Studio since 1936, an Italian Foundry founded privately in 1852 and then transformed into a company in 1880, he took over the management in 1952, succeeding A. Butti after a long collaboration. To his intense activity as a character designer we owe the creation of numerous types such as: Egizio, Fontanesi, Juliet, Cigno, Ritmo, Garaldus, Estro, Eurostile, Magister, Recta, Metropol, Forma (character born in team with other important personalities of the time such as F. Grignani, G. Iliprandi, B. Munari, I. Negri, T. Neuburg, M. Oriani, P. Tovaglia) and Dattilo.
In addition to being a character designer, he was an advertising artist, painter, writer and editor of important trade magazines. Since 1938 he has won countless competitions and important international awards (Liège Competition in 1949, Linea Grafica Award in 1955 and the gold medal at the 1956 Milan Fair, to name a few).
In 1957 he presented his character classification system to the "Ecole de Lure", in which he proposed the grouping of modern characters according to ten basic styles: this classification would become internationally known as the Italian point of view on character classification.
He is the author of two very important didactic volumes, both subject of countless reprints: Alfa-Beta "The Study and the Drawing of the Character" of 1964 and "The Alphabetic Sign" of 1971.
Between the end of the 60s and the early 70s, Aldo Novarese plays a fundamental role in the new partnership between R41 and the Fonderia Nebiolo, taking care of the new advertising campaigns and advertisements for both societies: in particular he published articles on the new availability of the Fonderia Nebiolo's fonts in dry transfer on the pages of the Graphicus Magazine. He also were involved in the "reception" of the Nebiolo fonts in the R41 dry transfer catalog starting from late 60s.
Having concluded his career in Nebiolo with retirement, Aldo Novarese continued his career as a character designer as a free lance for many years: there are dozens of important collaborations, in Europe (with Haas, Berthold Fototype, Tygra) and in America (Visual Compugraphics , ITC). But it is with Reber r41 that he will continue an uninterrupted partnership, until the year of his death in 1995, taking care of advertising, catalogs, graphics and of course ... fonts.
Aldo Novarese is now internationally recognized as one of the most original Italian talents ever and his fonts have become synonymous with Italianness all over the world.
The characters of Aldo Novarese as a freelance
1979 Iniziali Americane
1983 New -Uncial
1989 Nova Gotica
Aldo Novarese's characters designed for the Nebiolo Foundry in Turin
1947 Iniziali Athenaeum
1951 Nova Augustea
1952 Normandia Stretto
1957 Garaldus greco e russo
1959 Bodoni Stretto
1960 Bodoni Greco e Russo
1960 Recta Greco e Russo
1965 Studio per Designer
1966 Forma (nato in team con F. Grignani, G. Iliprandi, B. Munari, I. Negri, T. Neuburg, M. Oriani, P. Tovaglia)